Videosystem has developed a new User Interface software taking in consideration the specific needs of the US customers. The platform is easy to use and very functional. Its appeal is given by the simplicity. Every page has clear instructions, so that the first users can easily follow with no help required. It was developed specifically for touch screen applications as it is at the moment the most user friendly technology. When the kiosk is in the "stand by" mode the user interface can show both movie trailers, movie images and any other kind of short movies and images the owner operator wants (i.e. advertising, promotions etc.).